{"id":37,"date":"2019-03-15T17:16:15","date_gmt":"2019-03-15T17:16:15","guid":{"rendered":"https:\/\/www.creativeassetsinc.com\/blog\/?p=37"},"modified":"2019-03-15T23:02:37","modified_gmt":"2019-03-15T23:02:37","slug":"cheating-time-to-make-dated-blog-posts-evergreen","status":"publish","type":"post","link":"https:\/\/www.creativeassetsinc.com\/blog\/cheating-time-to-make-dated-blog-posts-evergreen\/","title":{"rendered":"Cheating Time to Make Dated Blog Posts Evergreen"},"content":{"rendered":"\n

Blogging about local events is a great idea to focus\nattention on your activities. Unfortunately, those blogs go stale shortly after\nthe event ends. Wouldn\u2019t it be nice to have a way to recycle those old posts to\nbring new value to them again?<\/p>\n\n\n\n

Can Dated Blog Posts Ever Be of Value Again?<\/h2>\n\n\n\n

When you blog about something such as a 4th<\/sup> of\nJuly show, a Mardi Gras parade, or a Christmas event, you have an opportunity\nto use those posts over and over again. It remains true that they will never\nreally be evergreen, of course. Few people take interest in holiday promotion\nwhen holiday is six months away. However, the 4th<\/sup> of July will be\nback and so will all the other yearly events. That provides you with an\nopportunity to breathe value back into those posts.<\/p>\n\n\n\n

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When to Promote Event-Based Blog Posts<\/h2>\n\n\n\n

The key to a successful re-sharing of those old blogs relies on timing. You will want to promote them anew about 30 days or so before the event occurs again. The nature of the activity will determine variations in the adjustment of that date. If a Christmas parade happens the first week of December, you might want to break the \u201cThanksgiving barrier\u201d and promote a bit earlier.<\/p>\n\n\n\n

Promote Blog Posts Per the Schedule of Your Industry<\/h2>\n\n\n\n

Special circumstances will change the dating of your blog revitalization. For example, in the vacation rental industry, a leading time of 3 to 6 months is not a bad idea. That would make a Christmas post in July make sense. Just make sure to headline your re-sharing of the post with an explanation of why they should take notice now. \u201cIt\u2019s time to book for December vacations!\u201d With many rentals scheduled a year ahead of time, you could even try it in January. Label that one very well. Folks are a bit tired of Christmas once January gets going. A text-heavy promo might do better than a holiday image. Regardless of the challenges or the industry you work in, the promotion is worth it and you should have a timed promotion plan.<\/p>\n\n\n\n

Your calendar won\u2019t\nmind when you mark events a year in advance.<\/strong><\/p>\n\n\n\n

Use Technology to Help Schedule Blog Post Promotion<\/h2>\n\n\n\n

Modern technology has a very simple answer to the problem of stale blog posts. Digital calendars and planners serve the purpose fantastically. They\u2019re nothing new, but not everyone uses them. A generation gap certainly applies, with adoption of the tech slower among the \u201cmore established\u201d age groups. The revitalization of old blog posts makes digital calendars worth trying, though. A simple entry into a planner, such as Google Calendar, can create alerts that appear in your Gmail or which pop up on your digital device. Plenty of other digital planners and calendars are available that offer similar features. For the die-hard paper calendar users, marking your promotion dates when you buy the year\u2019s calendar works just fine too. You will just have to make that little chiming sound on your own.<\/p>\n\n\n\n

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Use Social Media to Revitalize Those Old Blog Posts<\/h2>\n\n\n\n

Share your old blogs on all the relevant platforms such Facebook, Twitter, Linked In, and so on. You should see a spike in views of that blog. Use the text space provided on the social media platform to explain why the blog is currently relevant. When you need to share them far ahead of the event date, explain to your followers why the should take heed. When the date is within 30 days, you won\u2019t have to work so hard. Those old posts will get your followers reading your blog again. If the event has changed calendar dates, post the new dates.<\/p>\n\n\n\n

Statistics\ndemonstrate that once visitors arrive on a blog, they will often move on to\nread further posts inside the same blog.<\/strong><\/p>\n\n\n\n

Make Dated Blog Posts Serve You Again<\/h2>\n\n\n\n

If your blog is part of the main site for your business, and\nit should be, you will generate new interest not just in your blog but in your\nbusiness. That\u2019s the reason you have a blog on your site in the first place!\nUse those old, dated blog posts all over again when the time is right. You will\ntake a previously wasted resource and breathe value into it all over again.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modern technology has a very simple answer to the problem of stale blog posts.<\/p>\n","protected":false},"author":1,"featured_media":42,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,18],"tags":[74,75,66,76,77,79,80,81,58,78],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywritingwebsitecontent","category-vacationrentals","tag-blog-writing","tag-blog-writing-service","tag-blogging","tag-evergreen","tag-evergreen-blog-post","tag-promote-blog","tag-promote-business","tag-promote-company","tag-promotion","tag-revitalize-blog"],"_links":{"self":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":3,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":50,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/37\/revisions\/50"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media\/42"}],"wp:attachment":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}