Website search engines are looking for you. Help them find\nyou. One of the best ways to do that is a blog.<\/p>\n\n\n\n
Imagine being lost in a forest while a search plane flies over. The most likely scenario is that the plane doesn\u2019t see you. You decide to take action. You tear off a piece of your yellow blanket and tie it to a tree top. When the plane flies over again, your chances are improved, but not by very much. Left alone in the woods another night, you come up with a new, better plan. The next time the plane flies over, fifty trees have yellow strips of cloth flying in their upper branches. The search parties find you.<\/p>\n\n\n\n
When you publish your website, you\u2019ve put out a single ribbon in a tree. Even with a five page website, you still only have five ribbons. Better, surely, but that\u2019s just not enough. You want that rescue plane to see a swath of color. You want them to know, without a doubt, that you are there. A blog serves that purpose. It is a repeated message that leads to your website.<\/p>\n\n\n\n
The more blogs you post, the more messages you put out\nthere. Those blogs will each cover a different topic or, at the very least, a\ndifferent nuance of a topic. With each post, you increase your chances of being\nfound. With every blog, you create a new category of interest. Someone out\nthere will be looking for just that thing. With lots of blogs, you will hit\nlots of interests for lots of people. <\/p>\n\n\n\n
I once watched a gardening segment on the news where a woman\ndescribed that you should plant flowers with the same colors in groups. That\nway, instead of one lone flower struggling to create an impression, you would\nhave a whole set of them, creating a swath of color that you couldn\u2019t miss. The\nsame is true of using the same key words repeatedly in your blog. That will\ncreate a footprint for visitors and search engines. It will establish you as\nthe expert on that subject. It will tell search engines how to categorize you.<\/p>\n\n\n\n
The guideline for repeating keywords has a flipside.\nAlongside your main keywords, use one or two others that are new and specific\nto each blog. That way you reach into one new niche after another to draw fresh\nvisitors. With your central theme intact, you will consistently spread you\ninfluence.<\/p>\n\n\n\n
Another fantastic result of blogging is that you establish\nyourself as a subject-matter expert. Who knows more about your product or\nservice than you do? Show off your knowledge. Introduce new technology. Provide\nsolutions. Answer questions. Before long, people will see you as an expert in\nyour industry. That is a position you want to be in. Authority translates into\nsales of your product or service.<\/p>\n\n\n\n
Blogging is a simple means of telling the world more about\nyourself or your business. It helps to brand you. It also creates repeated\ncommunications that will increase your chances of being seen. Use those posts\nto establish your brand with search engines and the general public. A volume of\nquality information on a subject will place you as an expert and inspire\ncustomer trust. Blogs do all of those things. They offer a solution that not\neveryone knows is there. Take advantage of what blogs can do and let searchers\nfind you!<\/p>\n","protected":false},"excerpt":{"rendered":"
A blog is a repeated message that leads to your website.<\/p>\n","protected":false},"author":1,"featured_media":35,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[74,75,66,67,68,71,69,70,73,72],"class_list":["post-34","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywritingwebsitecontent","tag-blog-writing","tag-blog-writing-service","tag-blogging","tag-blogging-benefits","tag-blogs","tag-new-website","tag-promotional-blog","tag-sales-blog","tag-startup-blog","tag-startups"],"_links":{"self":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":3,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":105,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/34\/revisions\/105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media\/35"}],"wp:attachment":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/tags?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}