A website that is interesting gets a lot of hits. For the\nentrepreneur, that interest can translate into money.<\/p>\n\n\n\n
If you remember back to grade school, you might recall that\nbeing too interesting resulted in a time out. In that situation, the culprit\ndrew attention away from teaching, which wasn\u2019t ideal. When it comes to the\nInternet, the picture is vastly different. Imagine your grade school classroom\nagain but this time filled with a hundred million students. Your raised hand would\nmean nothing. However, if you stood on your desk and did a silly dance, well\nthen, then you\u2019d have something.<\/p>\n\n\n\n
With the classroom image above, you perhaps imagined a host\nof classmates turning your way as you danced. You could, if your dance was\ncrazy enough, even attract the attention of your teacher, Mrs. Googlestein. The\nexample demonstrates rather well the value of being interesting on the\nInternet. The more interesting you are, the more of your classmates you will\nattract.<\/p>\n\n\n\n
If you are using the Internet to showcase your business, \u2013and\nwho isn\u2019t \u2013you will probably not be able to use too many antics to attract\nattention. No law firm would ever use cat videos to attract customers (I think).\nWhat remains to you are the features of your business type. What about your\nbusiness is the most interesting? What do people need from you? A solution to a\nproblem is very interesting. For the lawyer, getting out from under a lawsuit\nis pretty attractive bait. Anyone in that situation wants answers and\nsolutions. A good start is to decide what people need from you and how you can\nsolve their problems. That may very well be the most interesting thing about\nyour business.<\/p>\n\n\n\n
If you can\u2019t be the class clown, then you will have to\ndazzle them with your wits. Lead with what you do best and how you are going to\nhelp them. Even if that help is providing the coolest blender they\u2019ve ever\nseen, that\u2019s still help.<\/p>\n\n\n\n
A seamless approach would lead visitors from a link that describes\nwhat you have to offer to the page that offers it. The introduction would\nwelcome them and then the following text would walk them into your world. Needs\nand wants are interesting. They keep us hooked. Present the solution; offer\nsomething new or a twist that lets them know you\u2019ve got the solution that will satisfy\ntheir desire. A smooth flow through your site will lead to a point of transaction,\nwhether it be a sign up, a purchase, or a some other action.<\/p>\n\n\n\n
Being interesting is fun, but it\u2019s also important for\nbusiness. Shoot for the stars and try to make that viral video that will draw\nmillions of hits. There\u2019s no harm in trying. In the meantime, put what people\nneed upfront, showcase your strengths, and solve visitor problems. Each time\nyou help a visitor, you will gain goodwill and the potential for further visits\nand word of mouth. Once you turn enough heads, Mrs. Googlestein will notice you\ntoo. <\/p>\n","protected":false},"excerpt":{"rendered":"
No law firm would ever use cat videos to attract customers (I think).<\/p>\n","protected":false},"author":1,"featured_media":27,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[53,26,51,52,55,54,56,57],"class_list":["post-26","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywritingwebsitecontent","tag-help-is-interesting","tag-inspire-interest","tag-interesting","tag-interesting-website","tag-show-off","tag-solving-problems","tag-viral-video","tag-viral-website"],"_links":{"self":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":1,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":28,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/26\/revisions\/28"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media\/27"}],"wp:attachment":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}