Landing pages serve the purpose of greeting visitors after\nthey have clicked a link to a product or service. Plenty of times, a landing\npage is the home page. When that\u2019s so, the tech of home pages applies. Just as\noften, however, landing pages often take visitors to the exact product or\nservice of their interest. Those pages are deceptively simple. They present the\nproduct and little else. When your target is that specific, what you put on\nthat page becomes all the more important.<\/p>\n\n\n\n
Landing pages need to present exactly what the link to them\nsuggests. A visitor who sees something other than what the link promised is\ngoing to leave very quickly. You will get a one or two second visit. That\u2019s\ncalled a bounce. When Google, or any other browser, records a high percentage\nof bounces, they downgrade the value of that website. That page will receive\nfewer and fewer visits. No one wants that. <\/p>\n\n\n\n
While pictures serve as an ideal way to assure visitors they\u2019ve\narrived at the right place, your writing has to do so also. After the visitor\nrealizes they\u2019re on the page they want to be, they next look for information. That\ninformation should be well organized and suited to lead the person forward\ntoward the goal you set up that page to accomplish. That goal might be to\nrender information or to sell something. Either way, the page needs to clearly\nand easily provide the solution to the visitor. The better it does so, the\nlonger they will stay or the quicker they will buy. <\/p>\n\n\n\n
A swift visit to a page followed by a purchase is most\ncertainly not a bounce. In contrast to bounces, purchases will gain you a\nreputation with browsers for being valuable to visitors. When you gain that\nkind of reputation, browsers become more willing to present your site as a valid\noption to individuals searching the Internet.<\/p>\n\n\n\n
The language on a landing page should first greet the visitor\nand then provide solutions. When you do that, your page visitor wins, and that\nmeans you win too. Make sure your landing pages are well-written to satisfy\ncustomers. You will gain more visits over time and improve your reputation with\nboth visitors and web browser services.<\/p>\n","protected":false},"excerpt":{"rendered":"
When your target is that specific, what you put on that page becomes all the more important.<\/p>\n","protected":false},"author":1,"featured_media":21,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[43,42,39,37,40,36,35,44,38,41],"class_list":["post-20","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywritingwebsitecontent","tag-avoid-bounces","tag-bounces","tag-browser-reputation","tag-browser-stats","tag-company-reputation","tag-landing-page","tag-landing-pages","tag-lower-bounce-rate","tag-organic-reach","tag-website-reputation"],"_links":{"self":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":2,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/20\/revisions\/100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media\/21"}],"wp:attachment":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}