The post reads \u201c4500sqft, mountain view, central air,\nattached garage.\u201d I\u2019m ashamed to admit that I\u2019m a bit interested. My needs and\nwants are bullet-pointed in one sentence. While this info-bite has its logical\nplace in the scheme of things, it pales in comparison to a fully developed\nproduct description. A sentence like that might gain a clicked link (which is\nfantastic!), but it doesn\u2019t close the sale. That\u2019s the job of product\ndescriptions.<\/p>\n\n\n\n
The times I have sat down beside frustrated clients who can\u2019t seem to find the right words are too many to count. Whether it is an email, a newsletter, a bio, or a product description, their level of expertise has offered them no help. I approach that problem with a healthy level of understanding. Sometimes it\u2019s hard to translate thoughts into the words you want to hear.<\/p>\n\n\n\n
A good product description has numerous elements. It speaks with a voice of product familiarity. It suggests authority. The most alluring aspect of a product description for a reader, however, is the emotional message delivered. Does the computer company solve the problems of a growing business with products that appear to excite the one who wrote the description? It should. That enthusiasm translates easily to the reader. Does the vacation rental sound like the kind of place that will melt all your troubles away? If the written word suggests such a place, the reader will dream of being there. When affinity for the product shines forth from the written page, it sells. <\/p>\n\n\n\n
One of the first things that jumps out at me when reading\nclient first drafts of product descriptions is excess words. It is so natural\nto add the flourishes that we use when speaking. Good product descriptions don\u2019t\nuse those. Powerful descriptions give the pertinent data and exclude all else. Does\nthat make for dry writing? Not at all. Concise writing creates powerful\ndescriptions that communicate facts and desired emotional content better<\/em> than writing with unintentional\nadditives. <\/p>\n\n\n\n The subject of sales cycles has been approached by many\nexperts. Volumes of books, blogs, speaking circuits, podcasts, and other media\nare dedicated to it. It should come as no surprise that a product description\nis an encapsulated sales cycle. It most definitely appears amid a larger cycle\nbut, in and of itself, it contains its own cycle. A product description can;<\/p>\n\n\n\n However, I like to suggest another sales cycle. The reader\nbegins by being interested in the product. The product description then follows\nthis cycle; interested, more interested, even more interested, \u201cI want that.\u201d A\nbit over simplified, to be sure, and experts on the matter will surely laugh or\nshake their heads. The above bullet points however, do manifest with interest.\nInterest and a decision are always the goals of a sales cycle. A good product\ndescription contains elements that bring that about. <\/p>\n\n\n\n A product description is always part of an online sales\ncycle.<\/p>\n\n\n\n Knowing the product well does not always lead to a good product description. Well-written product descriptions communicate an affinity for the product in precise words. They instill a desire in the reader. Product descriptions as part of an online sales cycle are indispensable. Make sure your descriptions read well, communicate the necessary facts, and get your site visitor to say, \u201cI want that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" A product description is always part of an online sales cycle.<\/p>\n","protected":false},"author":1,"featured_media":14,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,24,22,23,19,25,20,21],"class_list":["post-13","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywritingwebsitecontent","tag-inspire-interest","tag-online-rental","tag-online-sales","tag-online-store","tag-product-description","tag-product-description-writing","tag-sales-cycle","tag-selling"],"_links":{"self":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":2,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/13\/revisions"}],"predecessor-version":[{"id":16,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/posts\/13\/revisions\/16"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media\/14"}],"wp:attachment":[{"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/media?parent=13"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/categories?post=13"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativeassetsinc.com\/blog\/wp-json\/wp\/v2\/tags?post=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Sales Cycle Inside of Product Descriptions<\/h2>\n\n\n\n
Product Descriptions Are Indispensable Sales Tools<\/h2>\n\n\n\n