A well-organized website is key to retaining visitor attention. The numbers of ways to achieve that are many. However, a few important items need to be present. The page should be organized, informative, inviting. The ways to do that are also wide and varied, but here are a few simple principles to guide you.<\/p>\n\n\n\n
Have you ever visited a webpage that made you cock your head\nback because it had volumes of information scattered across the screen in\nseeming chaos? You didn\u2019t know where to look. The page had no anchors for your\nattention to fix upon. That is a situation to avoid. <\/p>\n\n\n\n
A web page should have a navigation bar, an introduction of the site\u2019s purpose, and items of targeted interest set in organized patterns. <\/strong><\/p>\n\n\n\n If your website is ultra-simple, you might not need the navigation bar, but if so, you actually might just have landing page. That\u2019s okay. Landing pages are valuable. However, if you have any information that needs categorization, a navigation bar is essential. Those navigation buttons can lead to other pages or they can lead to headings on the same page. Either way, navigation eliminates unwanted confusion.<\/p>\n\n\n\n You site should let people know its purpose immediately. Sometimes the name is enough, if you\u2019ve chosen your domain name well. A beach rental company with the name of their city is a good example. The title tells you where you\u2019ve landed \u2013probably before you arrive. However, even with something generally understood like a CPA firm, some clarification is a good idea. What does that CPA firm specialize in? Is it tax preparation or financial reviews? A simple statement in the header or at the top of the page is all you need to satisfy visitors that they have arrived at the right place.<\/p>\n\n\n\n The organization of the data on the page is very important. Numerous schools of thought exist on what should come first, where pictures should appear, and so on. However, the key word is organization. The visitor should not have to spend more than a second or two searching for something to land their gaze. \u201cWhite Space\u201d is essential. Your page should not be a sea of never ending text. It should have headings and clearly defined bites of information. Even without images, a well-defined, clearly spaced text-only page can appeal to the eye. Avoid any appearance of overwhelming amounts of information. As with the page title, the following nuggets of information should clearly describe what they are at the top.<\/p>\n\n\n\n An informative website rewards visitors. They click on the link in search of answers or a desire. Your website should satisfy those with its content. If someone seeks houses for sale, your realtor site should show some houses that are for sale \u2013or at least provide links to those houses. An IT solutions provider should lead with solutions. What computer upgrade issues do startups ordinarily face during growth spurts? Those visitors will want answers immediately upon arrival. <\/p>\n\n\n\nNavigation Bars<\/h4>\n\n\n\n
Statement of Site Purpose<\/h4>\n\n\n\n
Organized Site Data<\/h4>\n\n\n\n
An Informative Website<\/h2>\n\n\n\n